Apollo.io Pricing (2026): Free vs Basic and Paid Plans
Apollo combines prospect data, enrichment, outreach and sales workflows. The difficult part of comparing plans is no longer just the seat price: credits, billing cadence and the exact features shown inside your account can change the practical cost.
Apollo pricing snapshot
| Public plan detail | Current published information |
|---|---|
| Free | $0; 900 credits per seat per year, granted monthly |
| Basic | $49 per seat/month when billed annually; 30,000 credits per seat/year granted upfront |
| Higher tiers | Check Apolloโs live quote or checkout for the current package and billing options |
Apollo labels some current pricing as introductory and says features or prices may change. Treat the checkout shown for your workspace as authoritative before committing.
What Apollo credits pay for
Credits are used for access to data and selected platform actions. A planโs nominal credit allowance is not the same as a guaranteed number of emails, phone numbers or exports: different actions can consume credits differently, and Apollo can revise the system.
Before upgrading, record how your team actually spends credits during a representative week:
- contact and company data;
- verified emails or phone data;
- enrichment and export workflows;
- AI-assisted or automated actions;
- usage by integrations and multiple team members.
Free versus Basic
Free
Free is appropriate for testing the database, workflow and data fit. The current published allocation is 900 credits per seat per year, issued monthly. It should not be described as 10,000 monthly email credits.
Basic
Basic is currently advertised at $49 per seat/month with annual billing and 30,000 credits per seat/year granted upfront. An annual commitment changes the risk: validate data quality and workflow fit before buying seats for a full team.
Questions to answer before checkout
- Is the displayed amount monthly billing or the monthly equivalent of an annual contract?
- Which actions consume credits in your intended workflow?
- Are credits granted monthly or upfront, and do unused credits expire?
- Which users need paid seats?
- Are dialer, enrichment, export and sequence capabilities included in the selected package?
- Is the price marked introductory or subject to a negotiated quote?
The real cost for a sales team
Multiply the verified checkout price by paid seats and the contract term, then add any data or usage purchases your workflow requires. Avoid savings claims based on old plan tables or assumed fair-use limits.
Apollo can still be attractive when it replaces separate prospecting, enrichment and outreach tools. That value depends on usable data in your market and whether your reps adopt the workflowโnot a generic claim that it replaces a fixed dollar amount of software.
Compare the broader CRM layer in our HubSpot CRM pricing guide and best CRM for sales teams.
Bottom line
Start on Free to verify coverage and credit consumption. Basic is the clearest publicly priced upgrade, but Apolloโs introductory-pricing notice makes a live checkout check essential. Do not rely on older Professional or Organization prices unless Apollo displays them in your current buying flow.
Frequently asked questions
Is Apollo free?
Yes. Apollo currently lists a Free plan at $0 with 900 credits per seat per year, granted monthly.
How much is Apollo Basic?
Apollo currently advertises Basic at $49 per seat/month when billed annually, with 30,000 credits per seat/year granted upfront.
Are Apollo prices permanent?
Not necessarily. Apollo currently describes some pricing as introductory and warns that features and pricing may change. Verify the final amount and terms in the live checkout or sales quote.